Reports

Germany: Commercial Potential of Digitalisation in the German Sports Business

Unleash the untapped potential of digitalisation in the German sports business with this insightful report. Dive into the dynamic landscape of sports technology, fan engagement, and data-driven strategies that are revolutionising the industry. Gain a competitive edge by exploring key trends, market insights, and investment opportunities. Download now and unlock the potential opportunities to succeed in this booming sector.

France: A market study on sports and innovation

The French sports landscape has business opportunities for Dutch entrepreneurs and sports orgnisations, which we have mapped out by commissioning a market research study. In addition to a general overview of the French sports market and (procurement) opportunities around the 2024 Games, the study focuses specifically on themes.

The focus themes of the study are: 

  • Green and smart sports venues

  • Innovative fan engagement

  • Enhanced sports performance

  • Sports for all

For each theme, the report provides tools for Dutch entrepreneurs to enter the French market. In order to inform Dutch entrepreneurs and sports organisations about these opportunities, the Embassy of the Kingdom of the Netherlands in France and the Netherlands Enterprise Agency (RVO) organised a presentation of this market study on the 8th of June 2023 in The Hague. In this presentation, French consultancy firm Olbia Conseil (executor of the market study) guided participants through the opportunities identified in the report.


Opportunity seminar Sport & Innovation: Italy 2026 Winter Games

The Dutch embassy in Rome, the Dutch consulate-general in Milan, and the Netherlands Enterprise Agency (RVO) have investigated the market opportunities for Dutch entrepreneurs in Italy.

The focus of the study: 

  • How is the market structured and organised?

  • Which sectors play a role in the Olympic and Paralympic Games in 2026?

  • What are the main organisations in the Italian regions of Lombardy, Veneto, Trentino, and Alto Adige?

  • How is Italian government policy organised, especially for sustainability?

  • What are the Italian laws and regulations like?

And other topics, such as: 

  • Trends in the market, now and in the future

  • Market size

  • Market entry strategy

  • Tenders and procedures


US Sports Innovation Market Report

In mid-2022, the Dutch Consulate General in Miami and Dutch Consulate General San Francisco have published the English-language report 'The U.S. Market for Sports Innovation - Analysis of Market Dynamics and Key Opportunities for the Netherlands in:

  • Green Venues

  • Innovative Fan Engagement

  • Enhanced Sports Performance and

  • Community Sport (Sport for All)

It describes the market for sports innovation in these 4 sub-topics in California, Florida and Texas with the associated opportunities that lie there for Dutch companies.